Effective Date: March 13, 2026
Last Updated: March 13, 2026
AppPros (“AppPros,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit AppPros.com or otherwise interact with our website, forms, communications, and related services (collectively, the “Site”).
By using the Site, you agree to the practices described in this Privacy Policy.
1. Who We Are
AppPros is a brand of Entraca LLC, a Texas-based software development and consulting company.
2. Information We Collect
We may collect the following categories of information.
Information You Provide Directly
We may collect information that you voluntarily provide through contact forms, consultation requests, quote requests, or other communications, including:
- name
- company name
- job title
- email address
- phone number
- project details or business needs
- budget or timeline information
- any other information you choose to submit
Information Collected Automatically
When you visit the Site, we may automatically collect certain information about your device and usage, such as:
- IP address
- browser type and version
- device type
- operating system
- pages viewed
- referring URLs
- dates and times of visits
- clicks and general site interaction data
- cookie and similar technology data
Google Analytics
We use Google Analytics to help us understand website traffic and usage patterns.
Text message and phone communications
If you provide your phone number to us, we may collect and use:
- phone number
- text message content
- call-related communications information
- delivery information
- response history
- communication logs
- related metadata needed to send, receive, and manage business communications
3. How We Use Information
We may use personal information to:
- respond to inquiries, quote requests, and consultation requests
- communicate with you about requested services or business discussions
- provide, maintain, and improve the Site
- understand website usage and performance
- manage leads and customer relationships
- communicate by phone and SMS regarding customer service, scheduling, quote follow-up, project coordination, service discussions, and other non-marketing business communications
- protect the security and integrity of the Site
- detect, prevent, and investigate fraud, misuse, or other harmful activity
- comply with legal obligations and enforce our rights
We do not use the Site to send marketing email campaigns or newsletters.
We do not use SMS for marketing campaigns or promotional text messaging.
4. Cookies and Similar Technologies
We may use cookies and similar technologies to operate the Site, remember preferences, measure traffic, and improve performance.
Because we use Google Analytics, certain cookie or similar tracking technology may be used to measure visitor interactions with the Site.
5. Communications Providers and SMS
We may use third-party communications providers, including Twilio and Zoom Phone, to place calls and send or receive SMS or similar business communications. These providers may process phone numbers, message content, delivery status, response data, and related messaging or call metadata on our behalf in order to provide communications functionality. Twilio provides business messaging services, and Zoom Phone supports calling and SMS capabilities.
Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.
You may opt out of non-essential text messages by replying STOP where supported, or by contacting us directly. Opting out may limit our ability to provide certain updates by text.
6. How We Disclose Information
We may disclose personal information to:
- service providers that help us host, maintain, secure, or improve the Site
- analytics, communications, and website-support providers, including Google Analytics, Twilio, and Zoom Phone
- professional advisors such as attorneys, accountants, insurers, and auditors
- government authorities or regulators where required by law or legal process
- business partners or transaction counterparties in connection with a merger, acquisition, financing, reorganization, or sale of assets
We do not sell personal information for monetary consideration.
We do not send marketing emails from the Site.
We do not collect resumes, employment applications, or recruiting submissions through the Site.
7. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- respond to inquiries and maintain business records
- manage client and prospect relationships
- comply with legal, tax, accounting, and regulatory obligations
- resolve disputes and enforce agreements
- protect the security and integrity of the Site and our business
8. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
9. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information, which may include the right to:
- confirm whether we process your personal information
- access your personal information
- correct inaccuracies in your personal information
- delete your personal information
- obtain a portable copy of certain personal information
- opt out of certain processing activities where applicable
To exercise a privacy request, contact us at:
privacy@appros.com
or
AppPros / Entraca LLC
12800 Westridge Blvd, Ste 167
Frisco, TX 75035
If we deny your request, you may appeal by emailing privacy@apppros.com with the subject line Privacy Appeal.
10. Children’s Privacy
The Site is intended for business and professional audiences and is not directed to children under 13.
11. Third-Party Links
The Site may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of third parties.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the “Last Updated” date.
13. Contact Us
If you have questions about this Privacy Policy or would like to make a privacy-related request, contact us at:
AppPros / Entraca LLC
12800 Westridge Blvd, Ste 167
Frisco, TX 75035
privacy@apppros.com
